Clik here to view.
2013 signals of digital changes to come
2012 saw quite a bit of flurry when it came to mobile devices, mobile flexibility and lower cost access to technology compared to previous years. With digital tools use becoming so commonplace now, the...
View ArticleClik here to view.
got the social blues?
When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant...
View ArticleClik here to view.
brand development in 4 steps
Marketing often talks about brand development as a critical step in moving a company beyond a specific product or service and making it a solution to a need in consumers’ minds. However, the actual...
View ArticleClik here to view.
tablets: a perfect fit for rich media
Rich media and tablets go together like Lucy and Ricky Ricardo on “I Love Lucy.” The “I Love Lucy” characters connected with and amused generations of fans with witty humor and embracing the technology...
View ArticleClik here to view.
some companies will have a poor experience with their social media consultants!
There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter...
View ArticleClik here to view.
dealing in content: the changing face of online video
As anyone who has ever watched YouTube can testify, online videos are popular with virtually everyone. Children watch cartoon, teenagers watch music videos and adults watch news clips and interviews....
View ArticleClik here to view.
turn to technology to market your brand by using google+ hangout on air
Google+ Hangout On Air was released in May 2013 for the purpose of integrating marketing strategies with technology for brand promotion. Companies can now set up hangouts to deliver a message to...
View ArticleClik here to view.
traffic jam on the information superhighway
The information Superhighway may need to add a few more lanes if it hopes to accommodate the growing traffic that short form videos are bringing to the mix. Indeed, with the popularity of Facebook...
View ArticleClik here to view.
the second screen social
So what exactly are social TV and the second screen The second screen and social TV is the latest trend combining both social networking and television. It is basically the concept for person’s that...
View ArticleClik here to view.
use these steps for your content strategy
If you want to have your voice heard in the on-line world and stand out from the crowd without blending in with all of the on-line noise, you’ll need to have a good content strategy. Creating a content...
View ArticleClik here to view.
market your content effectively with google+
With social networking on the rise for effective content marketing, Google+ is beginning to gain in popularity amongst its more popular social network platform peers such as LinkedIn, Facebook and...
View ArticleClik here to view.
how to tell a story with your content
Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers....
View Article
